How to Write a Strong Tagline

Your tagline is a short phrase (usually under 10 words) that captures your value and career focus. Think of it as the headline to your professional story — clear, confident, and memorable. A good tagline makes it easier for others to quickly understand who you are and what you bring to the table.

Shortcuts in this guide

What Makes a Good Tagline?

A strong tagline should feel simple, but powerful. The best ones are:

Clear — easy to understand at a glance

Focused — highlights your key strength or role

Memorable — simple enough to stick in someone’s mind

Forward-looking — points to where you’re going, not just where you’ve been

Simple Formulas You Can Use

Here are a few plug-and-play structures to help you get started:

[Role/Expertise] + [Impact]

“Marketing Leader Driving Growth Through Data”

[Who You Help] + [How You Help Them]

“Helping Executives Transition Into Board Roles”

[Specialty] + [Strength]

“Financial Strategist with a Talent for Simplifying Complexity”

Action Item Try writing a few variations using these formulas. It’s less about being “perfect” and more about getting ideas on paper.

Do’s & Don’ts

Good general rules to keep in mind:

DO

Keep it short (5–10 words is ideal)

Use strong, active words (lead, build, transform, guide)

Highlight what makes you unique

DON'T

Use vague buzzwords (“Results-Oriented Professional”)

Cram in everything you’ve ever done

Overcomplicate with technical jargon

Tagline Inspiration

Here are a few examples of different styles:

Bold & Aspirational

“Marketing Leader Driving Growth Through Data”

Concise & Clear

“CFO Guiding Growth-Stage Tech Companies”

People-Focused

“Helping Teams Thrive Through Purposeful Leadership”

Your Next Step

Here are a few examples of different styles:

Draft 2–3 tagline options that feel right to you. Don’t overthink it — we’ll refine them together if needed. Add your tagline(s) into the Messaging Form before our kickoff meeting.